I think our cultural desires have far weightier influences than our brains but the study does appear to show how we are motivated by a desire for exclusivity.
Kinda obvious, but…

Why we like art less when its price goes down
By Anna Somers Cocks | From Editorial & Commentary | Posted: 13.3.08
Now it’s scientifically proven: we really do enjoy expensive things more. In […]

The art market will not be hitting rock bottom anytime soon!–
April 14, 2008
Despite Tough Times, Ultrarich Keep Spending

By CHRISTINE HAUGHNEY and ERIC KONIGSBERG

Who said anything about a recession? Sometime between the government bailout of Bear Stearns and the Bureau of Labor Statistics report that America lost 80,000 jobs in March, Lee […]